Unit I: Question 7 Case Study: North American Expansion for Threads Apparel Managing Information Technology (Brown, DeHayes, Hoffer, Martin, and Perkins, (2012) In this electronic age, the recent trends in Information Technology (IT) have influenced competition and have changed the way we work. Let’s examine how this has happened. In regards to competition, we can walk into any electronic store like Best Buy and see numerous brands of computer and computer software.HP and IBM were primarily hard ware vendors but have taken a significant slice of the pie in this competitive market. Currently they rank #1 and #2 in the world as IT companies. Some other IT companies that are major players in this industry are Dell, Acer (Taiwan), Lenovo (China), and Apple. Additionally, from Japan, you have Toshiba, Fujitsu, and Sony. In regards to software alone, Microsoft dominates the market. Apple has its own operating system, but with all the other companies listed, you will see a Microsoft operating system.